If you have ever spent time in the world of digital marketing, you already know how important SEO (search engine optimization) is to ensure the success of your campaigns and websites.
Regardless of how vital SEO is, you often hear how complex it can get, even for senior marketing managers. SEO is like an abstract concept, and hiring a boutique SEO agency is better and more thoughtful because many factors and layers change consistently.
But if you still prefer doing it yourself, you will need to be familiar with the technical SEO secrets first. Some of these may include the following:
1. Optimize Page Speeds
A lot of traffic will come from mobile users. This is why it is best to understand how fast the loading page of your website is. Having too many moving parts and visuals will bog down loading space, especially for your mobile users.
If you don’t know where to start, you can work with a technical SEO expert to advise you. A good example will recommend a tool, such as PageSpeed Insights, to give you insights and specs necessary for your website speed.
2. Implement SSL
You might have heard and come across this term before simply because it is important in the world of SEO. Secure, Sockets, Layer (SSL) provides a layer of protection between web servers and browsers, thus, making your website more secure.
When users send information to your site, such as contact or payment info, those details are less likely to get hacked as you have protective layers to protect them.
3. Publish Authoritative and Relevant Content
Authoritative and quality content is one of the key drivers of search engine rankings, and there are no substitutes for good content. This is true, especially when you are doing SEO marketing.
Your prowess in content writing will come in handy, improving your website’s relevance and authority. So hone your web writing skills and then present yourself as a brand authority on the topics you write about.
4. Check Your Website’s Crawlability
If links on your website aren’t friendly to search engines, it simply means your website has very poor crawlability. This is a serious issue, which is hard to achieve rankings in search engines if your website has poor crawlability.
5. Optimize Internal Backlinks
This is one of the technical SEO secrets that often take a backseat to the on-page SEO aspects, yet it is important. Internal links are hyperlinks pointing to other pages on the same site.
Although internal links might not have the same impact on the search engine rankings, they are still important in helping different search engines understand the hierarchy of information for your site.
In a Nutshell!
SEO may seem a little overwhelming, making it easy to be caught up in the paralysis of breakdown and do nothing. Hence, it is vital to keep in mind that even in 2022, just paying attention to the basics can position your business for success.